Director of Sales, Care at Home
Location: Dallas, TX preferred (open to other locations for the right candidate)
Travel Requirement: Approximately 45%
Reports to: CEO
Solutions: QliqCHAT and Quincy Platforms (Secure Messaging and Digital Patient Engagement + Add-On Solutions including Bereavement and Workflow Automation)
Markets: Home Health, Hospice, Home Care
Role Overview
We are seeking a Director of Sales who understands the business realities of care at home and can identify high-value opportunities, build strong relationships, and close complex enterprise deals.
This leader will drive growth for QliqCHAT and Quincy across Home Health, Hospice, and Private Duty while partnering directly with the CEO to accelerate expansion in the Care at Home market.
QliqSoft is entering a growth phase. A structured sales operating model, defined lanes, and CRM governance framework have been approved. The Director of Sales will inherit that infrastructure and is responsible for making it perform.
This role fits a professional who understands operational, clinical, and financial challenges facing agencies today and can uncover strategic needs that align with our platform, while also enforcing process, forecasting rigor, and scalable execution.
You will have room to grow and the opportunity to build a sales organization as we scale. If you have not formally led a team but have a strong record of success and are ready to step into that responsibility within a structured environment, we want to hear from you.
Who Thrives in This Role
A person who:
- Understands the care at home ecosystem, staffing constraints, and reimbursement pressures
- Has a proven track record of consultative enterprise selling to C-suite decision makers
- Excels at building pipeline and closing complex deals
- Is comfortable enforcing structure and CRM discipline
- Can bring focus and precision to a scaling organization
- Values process as a driver of performance.
Key Responsibilities
Sales & Revenue Ownership
- Own new logo and expansion revenue targets across Home Health, Hospice, and Home Care
- Build and manage a strong enterprise pipeline (inbound + outbound)
- Lead enterprise sales cycles from qualification through negotiation, contracting, and structured handoff to Customer Success
- Drive outbound pipeline strategy, event follow-up cadence, and account prioritization
- Maintain accurate forecasting and stage hygiene in HubSpot
- Partner with the CEO on pricing strategy and enterprise negotiations
Sales Operating System Leadership
- Enforce HubSpot as the single system of record
- Implement stage definitions, required artifacts, and documentation standards
- Establish weekly pipeline review cadence
- Ensure discovery documentation, demo recaps, pricing notes, and handoff artifacts are complete
- Improve forecast visibility and conversion tracking
- Drive CRM adoption across sales-adjacent stakeholders
Policy standard:
If it is not in HubSpot, it does not exist.
Demo & Enablement Governance
- Maintain a structured demo model (one driver + one support)
- Oversee demo consistency across QliqCHAT, Quincy, and add-on modules
- Develop and maintain demo certification standards
- Standardize discovery frameworks and objection handling
- Partner with product specialists and technical overlays appropriately (no unstructured product freelancing)
- Align demo content with marketing positioning and value narrative
Consultative Enterprise Selling
- Conduct structured business discovery focused on intake, scheduling, communication gaps, readmission risk, margin pressure, and operational inefficiencies
- Translate operational pain points into measurable business value
- Build ROI narratives for CEOs, COOs, CFOs, CIOs, CNOs, and operational leaders
- Navigate multi-stakeholder buying groups across clinical, IT, compliance, finance, and contracting
Customer Success & Expansion Integration
- Partner with Customer Success to identify expansion and upsell signals
- Establish 30-day adoption check processes
- Integrate retention and expansion into revenue planning
- Ensure clean handoffs and visibility between sales and implementation
Team & Process Foundation
- Lead and mentor Inbound Sales and demo contributors
- Partner with Marketing to align demand generation with sales execution
- Build scalable sales infrastructure including forecasting discipline, win-loss analysis, and pipeline metrics
- Prepare the organization for additional AE/BDR hires as scale demands
Ideal Experience
Must-Haves
- Dallas preferred; open to the right candidate outside the area
- Willingness and ability to travel approximately 40–45%
- Minimum 7 years in healthcare SaaS sales
- At least 3 years selling into Home Health, Hospice, or Home Care
- Established relationships across the care at home industry
- Demonstrated success selling to C-suite and senior leadership
- Strong consultative enterprise selling approach
- Experience implementing or enforcing CRM discipline and forecasting rigor
- Deep understanding of care at home workflows (referrals, intake, scheduling, documentation, billing, quality measures)
- Familiarity with Medicare, Medicare Advantage, and staffing challenges
- Experience collaborating with demo specialists and technical teams
- Working knowledge of HIPAA, HITECH, and healthcare security standards
Nice-to-Haves
- Experience selling secure communication, patient engagement, automation, or digital workflow technologies
- Familiarity with EMRs such as WellSky, HCHB, or MatrixCare
- Experience in high-growth or scaling SaaS environments
- Experience integrating Customer Success into expansion revenue models
Skills & Attributes
- Executive presence with confidence engaging cross-functional leadership
- Strong discovery, negotiation, and value articulation skills
- Ability to build ROI and financial justification models
- High ownership mindset with operational discipline
- Comfortable balancing startup agility with process rigor
- Commitment to improving operational efficiency and caregiver experience
First 90-Day Success Indicators
- 90% of qualified opportunities captured in HubSpot with required fields
- Established baseline demo-to-next-step conversion rate
- Improved proposal-to-close conversion rate
- Weekly pipeline cadence implemented
- Forecast accuracy within agreed range
- Demo standards and enablement framework activated
- Expansion workflow between Sales and Customer Success formalized
What We Offer
- Competitive compensation aligned with growth objectives
- Clear advancement opportunities as the sales team scales
- Direct partnership with the CEO
- Opportunity to shape and scale a category-defining platform
- Mission-driven culture focused on improving communication and efficiency in care at home
Ready to Apply? Send your resume to careers@qliqsoft.com.
QliqSOFT is an Equal Opportunity and Affirmative Action Employer. All qualified applicants receive consideration for employment without regard to age, race, color, genetic information, religion, national origin, sex, sexual orientation, pregnancy, gender, gender identity, gender expression, marital status, disability status, military status, veteran status, or any other basis protected by federal, state or local laws.
